Wednesday, August 29, 2007

eBay Launches Month Long Listing Promo

Warning - Read the Promo Details. This promo requires Gallery.

eBay is making a huge change in the way they handle promos for sellers, at least for this promo. I'm hoping this is a signal that there is a change in the wind at eBay and though it may just me the first move it’s not a bad first step. I honestly never thought I would see the day.

For years, eBay has trumpeted the use of gallery as a means of increasing conversion and providing a better buyer experience, and many sellers have agreed, well today eBay appears to be putting their money where their mouth is. Here is what Phillip Justus had to say:

"I have great news for you! Based on the success of our last Listing with Gallery promotion on 8/15, we are running a similar promotion for the entire month of September. Like the last promotion, if you buy Gallery and start your Auction-style or Fixed Price listings at $9.99 or less, we're going to give you the insertion fee for FREE. In addition, for items with a starting price of $10 or more, you'll save 25% off the listing fee (up to $1.20 per listing!).

But wait – there's more! This promotion runs from August 29 to September 30. That means significant savings for our sellers who will be able to take advantage of this promotion for an entire MONTH! (Read here for more promotion details.)"

If you've never used Gallery before this would definitely be the time to test it. Just be aware that your total cost will increase in two price ranges:
  • $10 - $24.99 - You will pay .20 cents more to add gallery
  • $25 - $49.99 - You will pay .05 cents more to add gallery
If you currently use Gallery you will be saving the following amounts:
  • $.01 - $.99 - You save $.20 cents per listing
  • $1 - $9.99 - You save $.40 cents per listing
  • $10 - $24.99 - You save $.15 cents per listing
  • $25 - $49.99 - You save $.30 cents per listing
  • $50 - $199.99 - You save $.60 cents per listing
  • $200 - $499.99 - You save $.90 cents per listing
  • $500 - Up - You save $1.20 per listing
So if you are currently using gallery you will save in every price range. Think this through, don't go crazy using your savings to add a ton more listings but where it makes sense add listings that give you the best savings.

Remember eBay will launch Best Match in September and I'm sure use of Gallery is part of the criteria so if you were considering not taking part in this promo, you might reconsider to give your listings the best shot at being seen.

I've often commented on eBay using sticks to mold seller behavior but this time they are using a carrot. If this is successful they will use carrots more often.

1 comment:

ebay tips said...

I hope this brings in a lot more new ebayers...