Tuesday, May 15, 2007

Drive Traffic To eBay And Get Paid For It!

Today's announcement from eBay, highlights the changes in the eBay affiliate program. Now sellers can get affiliate pay for driving traffic to eBay, even if it is only to their own listings. You would need to join the eBay affiliate program to participate. I'm not sure how this will affect the FVF credit that store owners receive.

One thought from my perspective: Why would you want to expend effort and possibly money to drive traffic to eBay; you will still only receive part of the transaction and eBay gets the rest for absolutely no effort? This move lessens eBay's dependence on paid search and benefits eBay in the aggregate while individual sellers get little benefit.

If you are a store owner and want to keep your store presence on eBay it may make since but I would think you would be better off creating your own independent webstore and driving traffic there. Why give eBay even part of the transaction if you are doing all of the work?

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